These phrases are a collaboration between Gandhi and Beyoncé. The message of each card? Wake the f up. You deserve the world.

Anaelle Claudet, founder of Unbothered FR

Feminist Consciousness

Words that challenge norms and rewrite rules.

Designed in London

To transmit the most badass energy

Small business

Buying Unbothered means supporting a one-woman show driven by a single mission: for all women to develop a good old main character syndrome.

⭐ 5/5 on Trustpilot ⭐

Frequently Asked Questions

Simply because it's based on a proven scientific concept: neuroplasticity. What you repeatedly tell yourself, your brain eventually integrates. Unbothered transforms this principle into a simple, concrete, (sexy!) and easy-to-maintain ritual.

Affirmations are not about burying your head in the sand or living in denial! The idea is to reprogram your inner dialogue through the repetition of positive beliefs to go from "should I do it?" to "I'm going for it."

Motivation is not effective because it is temporary. Unbothered affirmation cards are a simple, physical (bye-bye screens!), and intuitive tool. Every morning, a clear phrase that helps you act differently.

Yes. Therapy helps to understand the past. Unbothered acts in the present: what you tell yourself every day directly influences your choices, your limits, and your behavior.

No. You don't need to believe in it, just to remain open and willing to try, for at least 21 days. The brain learns by repetition.

You don't have to "keep up" with anything. A card, even once in a while, is already a shift and a beautiful act of self-love <3

So you know that understanding is not enough. Unbothered is about stopping over-analyzing and taking daily mental micro-actions.

Your brain can be your worst enemy or your best ally; it all depends on the words you feed it. A large part of the thoughts we repeat every day are negative or limiting. Positive affirmations, especially when repeated in the morning, recondition your mind and help it break free from toxic or self-sabotaging beliefs. By changing what you mentally feed yourself, you change your energy. And when your energy changes, your way of acting changes too. You shift from enduring to deciding, and you begin to design your life as you dream it.

Because consuming content (especially digital content) is not practicing.Unbothered Phrases offer you an actionable ritual that directly impacts your mindset. By taking the daily action of drawing a card, you send a message to your brain that you are choosing yourself. Besides, don't you think it's better to detach yourself from your phone a little? ;)